# Ella Sadress > Product designer at Create. Previously Agora, Driivz and Medallia. This portfolio is AI-ready: this file is a plain-text version of it, so assistants and agents can read Ella's work accurately. Everything here also appears on the site. - Site: https://ellasadress.com - LinkedIn: https://www.linkedin.com/in/ella-eldadi/ - Email: eeldadi79@gmail.com - CV: ella-sadress-cv.pdf?v=2026-11 ## Selected work ### GPS interference intelligence · TENNA Web app · SaaS. https://ellasadress.com/#tenna Turned raw interference data into a picture users can trust and act on. How: Interviews with pilots; With founders, PM & dev; AI: research. What changed: - Altitude filter: Added an altitude range filter, so ships, drones and aircraft see only what affects them - Data conflicts: Striped the areas where sources disagree, instead of showing one answer that may be wrong - Pilot reports: Added pilot and air-traffic reports to the map, to double-check the automatic detection - Two modes: Split the product into two modes: Real-Time for quick decisions, Research for trends - Spoofing paths: Showed spoofing (fake GPS signals) as a path with a start and end, not just an area About the product: - [Calcalist Tech: Tenna raises $13.5M for hardware-free spectrum intelligence](https://www.calcalistech.com/ctechnews/article/s1utteqdzx) - [The Jerusalem Post: Tenna raises $13.5m to advance spectrum intelligence](https://www.jpost.com/defense-and-tech/article-886967) - [Tenna: Official website](https://tennasys.com/) ### Accident & damage reporting · Phoenix Mobile web · Insurance. https://ellasadress.com/#phoenix Turned a long, confusing accident report into a flow drivers can finish on their own. How: Usability testing · 11 drivers; Insurance expert interviews; AI: mockups & visuals. What changed: - Damage marking: Tested two options with 11 drivers; marking damage right on a car image won - Involved parties: Cut extra steps and rewrote every question so it’s clear the first time - Design system: Turned mismatched garage cards into one list with tags, a result count and a clear selection - Total-loss claims: Gave total-loss claims their own flow, so drivers can submit without the appraiser’s report - Single-car policies: When the policy covers one car, skipped choosing a car and filled it in automatically About the product: - [Phoenix: Car property claim - the live digital service](https://www.fnx.co.il/claims-customer-service/claims-car-insurance/claims-property-car-insurance/) ### Energy management · Driivz Web app · EV charging. https://ellasadress.com/#driivz-topology Made a large charging network's energy flow readable at a glance. How: With PM, dev & marketing; Mockups; AI: research. What changed: - Network map: Redesigned the network map to clearly show how energy flows and each charger’s status - Overview to detail: Designed a new hierarchy to move quickly from the whole network to a single charger - Live monitoring: Showed performance, availability and usage in real time - Troubleshooting: Made faults stand out, with the relevant data right beside each one - Scale: Designed it to work for many sites and chargers as the network grows About the product: - [Driivz: Afcon customer story - operations and smart energy management](https://driivz.com/case-studies/afcon-electric-mobility/) - [GlobeNewswire: Driivz releases Version 8 of its smart EV charging and energy management platform](https://www.globenewswire.com/news-release/2024/11/12/2979289/0/en/Vontier-s-Driivz-Releases-Version-8-of-Smart-EV-Charging-and-Energy-Management-Software-Platform.html) ### AI troubleshooting chat · Cellcom Web · Self-service. https://ellasadress.com/#cellcom Customers fix their home internet on the website, without waiting for an agent. How: 3 concepts; AI: design, animation, UX/UI & mockups. What changed: - Human touch: Put the digital agent’s name and voice inside the chat, instead of a separate banner on top - Rich steps: Each step arrives as a card with images, video, icons or a timer, not a wall of text - Guided, yet open: Guided customers step by step, while letting them change topic at any point, with the AI following About the product: - [K2view: How Cellcom brought GenAI into customer service](https://www.k2view.com/case-studies/cellcom) ### Survey builder · Medallia Web app · CX platform. https://ellasadress.com/#medallia Rebuilt the whole surveys area, so teams can write, brand and target a survey in one flow. How: User research; Usability testing; A/B testing; Global product, research & engineering teams. What changed: - Survey builder: Redesigned the step-by-step flow for writing questions and the rules between them - Look and feel: Designed theme settings to match each brand, plus custom CSS for full control - Targeting: Put targeting by behavior, session and metadata in one place - Fields and IDs: Showed every field and where it’s used in one view, with IDs you can edit for reports - In-app surveys: Redesigned the surveys that appear inside customers’ mobile apps About the product: - [Medallia: Create digital experiences that keep customers coming back](https://www.medallia.com/resource/create-digital-experiences-that-keep-customers-coming-back/) - [Medallia: Digital In-App SDK - configuring surveys](https://docs.medallia.com/en/medallia-digital-feedback/medallia-digital-in-app/administration-guide/digital-feedback-in-app-sdk-administration/configuring-surveys) ### Ownership org chart · Agora Web app · Real estate. https://ellasadress.com/#agora Fund managers see who owns what across hundreds of entities, and act on it in place. How: User interviews; Usability testing; AI: research. What changed: - Org chart: Showed every entity, investor and asset in one chart, each type easy to tell apart - Search and filter: Let users find any entity in a large structure without leaving the chart - Custom cards: Let each user choose what data shows on the cards - Assets in the chart: Opened each entity’s assets right in the chart, with the product’s usual quick actions - Research to release: Shaped it with user interviews and usability tests, then shipped it About the product: - [Agora: Providence customer story - the platform the org chart lives in](https://agorareal.com/case-study/providence-enhances-investor-relations-with-agora/) ### Website & brand redesign · Israel Post Website. https://ellasadress.com/#israel-post Organized the site around what people come to do, not around the organization. How: 3 design concepts presented; Usability testing · 30 people; AI: animations & imagery. What changed: - Opening question: Opened with "What would you like to do today?", since most visitors come for one of three tasks - Quick actions: Put parcel tracking, redirecting and zip-code lookup in one top panel, tracking first - Lighter menu: Showed only the main tabs; sub-categories open when needed, instead of dozens of items at once - Service cards: Gave each service one image and up to four links, most important first, for quick scanning - Contact: Showed four clear ways to get in touch, with opening hours, instead of links hidden in the footer ## Brand & marketing ### Social & brand · Create Social media. https://ellasadress.com/#create A bolder, fresher visual language that now runs across all of Create's social channels. - The brief: Create needed a modern visual language for its social media: eye-catching and beautiful, but bolder, fresher and more daring - The style: I came in with this style and set it for posts, stories and carousels - Rollout: It was applied across all of Create's social channels ### Webinar hub · Phoenix Investments Landing page. https://ellasadress.com/#webinar-hub Marketing design for the Phoenix Investments webinar pages. - Marketing design: Designed the webinar hub and the event page, on desktop and mobile - Visuals: Created the visuals, animations and imagery for these pages with AI ### Brand identity · Personal Identity. https://ellasadress.com/#the-c-word A COVID-19 identity that made people comfortable talking about the virus. - The challenge: People had to talk about the virus to raise awareness, share information and keep the rules, yet fear and shame made it a word they avoided - The name: Borrows the "C-word" pattern used for curses and taboos, a light comic nod - The look: A minimal, modern palette led by a medical green - Deliverables: Logo, typography, an icon set and a website explaining the virus and how to live by the guidelines ### Posters & covers · Posters Posters. https://ellasadress.com/#posters-covers Student posters from my design degree. - Degree: Visual Communication, WIZO Haifa - Lecturer: Shimon (Jogol) Sandhaus - Jeans poster: Lecturer Edward Stratigo ### Book & editorial design · Books Editorial. https://ellasadress.com/#book-editorial ### Cover designs · Books Covers. https://ellasadress.com/#cover-collage ## Beyond work ### Drawing / painting Portraits (13), Jewish mythology cards (20), Nightly Story (5), Paintings (2), Illustrations & sketches (10), Italy '24 travel journal (25). https://ellasadress.com/#drawing ### Songwriter Pop songs I write and produce, in Hebrew and English. [ELLA on YouTube](https://www.youtube.com/@EllaEldadi) ### Writing I write about design and the craft behind products. [Posts on LinkedIn](https://www.linkedin.com/in/ella-eldadi/)