Ella Sadress

Product designer at Create
Previously Agora, Driivz and Medallia

This portfolio is AI-ready: a plain-text version is at llms.txt.

Selected work

Turned raw interference data into a picture users can trust and act on

Altitude filter: Added an altitude range filter, so ships, drones and aircraft see only what affects them
Data conflicts: Striped the areas where sources disagree, instead of showing one answer that may be wrong
Pilot reports: Added pilot and air-traffic reports to the map, to double-check the automatic detection
Two modes: Split the product into two modes: Real-Time for quick decisions, Research for trends
Spoofing paths: Showed spoofing (fake GPS signals) as a path with a start and end, not just an area

Turned a long, confusing accident report into a flow drivers can finish on their own

Damage marking: Tested two options with 11 drivers; marking damage right on a car image won
Involved parties: Cut extra steps and rewrote every question so it’s clear the first time
Design system: Turned mismatched garage cards into one list with tags, a result count and a clear selection
Total-loss claims: Gave total-loss claims their own flow, so drivers can submit without the appraiser’s report
Single-car policies: When the policy covers one car, skipped choosing a car and filled it in automatically

Made a large charging network's energy flow readable at a glance

Network map: Redesigned the network map to clearly show how energy flows and each charger’s status
Overview to detail: Designed a new hierarchy to move quickly from the whole network to a single charger
Live monitoring: Showed performance, availability and usage in real time
Troubleshooting: Made faults stand out, with the relevant data right beside each one
Scale: Designed it to work for many sites and chargers as the network grows

Customers fix their home internet on the website, without waiting for an agent

Human touch: Put the digital agent’s name and voice inside the chat, instead of a separate banner on top
Rich steps: Each step arrives as a card with images, video, icons or a timer, not a wall of text
Guided, yet open: Guided customers step by step, while letting them change topic at any point, with the AI following

Rebuilt the whole surveys area, so teams can write, brand and target a survey in one flow

Survey builder: Redesigned the step-by-step flow for writing questions and the rules between them
Look and feel: Designed theme settings to match each brand, plus custom CSS for full control
Targeting: Put targeting by behavior, session and metadata in one place
Fields and IDs: Showed every field and where it’s used in one view, with IDs you can edit for reports
In-app surveys: Redesigned the surveys that appear inside customers’ mobile apps

Fund managers see who owns what across hundreds of entities, and act on it in place

Org chart: Showed every entity, investor and asset in one chart, each type easy to tell apart
Search and filter: Let users find any entity in a large structure without leaving the chart
Custom cards: Let each user choose what data shows on the cards
Assets in the chart: Opened each entity’s assets right in the chart, with the product’s usual quick actions
Research to release: Shaped it with user interviews and usability tests, then shipped it

Organized the site around what people come to do, not around the organization

Opening question: Opened with "What would you like to do today?", since most visitors come for one of three tasks
Quick actions: Put parcel tracking, redirecting and zip-code lookup in one top panel, tracking first
Lighter menu: Showed only the main tabs; sub-categories open when needed, instead of dozens of items at once
Service cards: Gave each service one image and up to four links, most important first, for quick scanning
Contact: Showed four clear ways to get in touch, with opening hours, instead of links hidden in the footer

Social & brand · Create: A bolder, fresher visual language that now runs across all of Create's social channels
Webinar hub · Phoenix Investments: Marketing design for the Phoenix Investments webinar pages
Brand identity · Personal: A COVID-19 identity that made people comfortable talking about the virus
Posters & covers · Posters: Student posters from my design degree
Book & editorial design · Books
Cover designs · Books